Mister crafts all natural, artisanal and seasonal ice cream from its location in Yaletown, Vancouver, using a liquid nitrogen technique that rapidly freezes products to create less ice crystals and air compared to traditional ice creams. This gives Mister’s ice cream a richer, creamier and denser quality that does not require stabilisers or fillers.
Using this unconventional ice cream process as our inspiration for the identity we developed the name Mister. WIth these cues and in opposition to a premises with a rough interior of exposed brick and a history dating back to 1912, we created a reductive but impactful brand expression based around a pentagon motif mimicking the signature shape of each frozen treat in a memorable bright blue ink.
What we did
Naming, identity, photography, website
Credits
Photography, Fahim Kassam
Interior, Scott & Scott
Mister crafts all natural, artisanal and seasonal ice cream from its location in Yaletown, Vancouver, using a liquid nitrogen technique that rapidly freezes products to create less ice crystals and air compared to traditional ice creams. This gives Mister’s ice cream a richer, creamier and denser quality that does not require stabilisers or fillers.
Using this unconventional ice cream process as our inspiration for the identity we developed the name Mister. WIth these cues and in opposition to a premises with a rough interior of exposed brick and a history dating back to 1912, we created a reductive but impactful brand expression based around a pentagon motif mimicking the signature shape of each frozen treat in a memorable bright blue ink.
What we did
Naming, identity, photography, website
Credits
Photography, Fahim Kassam
Interior, Scott & Scott